Friday, May 29, 2020
How to Deliver First Class Employer Branding
How to Deliver First Class Employer Branding Real talent is getting harder and harder to find, especially as hiring those with exceptional digital abilities becomes more important to many and most companies around the world. We speak to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson is the Employer Branding Manager at Australia Post, and in this episode, she shares how they go about attracting and retaining talent with employer brand. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Listen on iTunes, Stitcher Radio, Google Play or SoundCloud. In this episode youll learn: About Australia Posts company culture The various talent challenges the company face on a daily basis How employer branding helps address these talent challenges through what they call Service Concepts and Job Families Why Australia Post has 9 EVPs! Why their career site is their best source of hire Why the company emphasizes NPS metrics when measuring their employer brand Why it takes a village to really implement your employer brand What Quilas best tips are for employer brand managers out there How Deloittes employer brand inspires Quila Why a major focus on employee and candidate experience is next in line for Australia Post. Connect with Quila on LinkedIn.
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